Does this scenario sound familiar? You’ve recently overhauled your online store to rekindle the spark and growth you had three years ago but which has since died down.
You redesigned the entire user interface to be clean, polished and modern.
You’ve incorporated social media tools to let your loyal customers organically promote your brand.
You’ve improved your product categorization, added new attributes and metadata to incorporate layered navigation, and applied full text search.
You spent the time to arrange related products and set cross sell and up sell relationships.
You may have even implemented a mobile solution or responsive web design (RWD) to target mobile users that you keep getting told are the future of the market place.
You’re reward for this effort, a quick burst of traffic and orders, which slowly trails off over a period of 4 to 6 months as the ‘newness factor’ wears off. What should you do? Go back and repeat the expensive and time consuming process you just finished two quarters back? Certainly, there are tactical changes to be made to keep improving, but do you have to overhaul your site every year to keep things growing? Here at Levementum, we think there is a better next step that provides faster returns and consistent ROI once you establish a robust, flexible and dynamic ecommerce presence.
For a merchant in this scenario we suggest you take a look at Bronto’s Marketing Platform. (http://www.bronto.com). Bronto is much more than an email marketing (though it does that too). The Bronto platform plugs into many environments including Magento Enterprise and offers a rich suite of tools that allow you to build layers of sophistication that you don’t see in standard email marketing tools.
These elements include some very important elements online merchants crave:
- Campaign management (which includes A/B testing and measurement)
- Customer segmentation and targeted marketing based on actual order history vs. ad hoc defined customer segments
- Proactive Shopping Cart Abandonment Campaigns and Messaging designed to bring visitors back to complete their orders
- DRIP marketing to target customers with scenario based email messaging over the course of the lifetime of their account
- Detailed reporting of site activity and response rates for your marketing efforts
- SMS marketing for mobile devices
- Social media marketing features
- + many more
Levementum is a proud partner of Bronto and we are here to help you determine how to best utilize this suite of tools to your advantage. Bronto is a leading marketing automation tool for Magento merchants. Bronto is a ROI driven solution that will help you grow profitably and maximize the value of every site visitor.